Translation marketing is a very stimulating and fascinating field. Here it is not only a question of translating correctly and consistently, but above all in a communicative and persuasive way. To convey the message of the source text, the translator must take into account the reference culture and language (including idiomatic expressions and wordplays) of the target audience. Therefore, the translator is ask to localize or sometimes to transcreate the source contens in order to deliver a text that meets the desires and expectations of the target audience. This kind of translation is essential for e.g. websites, e-commerce platforms, SEO optimization, advertising contents, product catalogs in the field of cosmetics, food, fashion, tourism, beauty and wellness. The customer does not only want to buy products, but also their history and message.